Email

Love our website? Signup to our list to keep current on the awesome stuff we’re doing.

Preparation is key – The Indefatigable Julie Busha (Slawsa)

January 17th, 20148 Comments »
slawsa

Don’t let the looks fool you, she is a force to be reckoned with!

Slawsa; Great in the Shark Tank, even better on Hot Dogs!

I say indefatigable because, well, she IS.  Julie is a workhorse.  The buzz after Julie’s show was that there have been fewer people better prepared in the tank than Julie with her Slawsa.  She knew her numbers, she knew her industry, and she had done an incredible job to this point building her company.  The sentiment from many was that the sharks were CRAZY not to do a deal with Julie.

“Well done is better than well said!”  Benjamin Franklin

So what happened?  I don’t know, I personally think anyone tied to Julie will hold her back :)  Though I wasn’t surprised she felt some rejection on the show (listen to episode) I felt that the sharks knew she was a mentally tough entrepreneur who was already well on her way to putting the plan together.  Don’t believe me?  listen to this episode and you can feel Julie’s mastery of her domain.  Great takeaways for entrepreneurs & excellent insight into her time in THE TANK!

“You know what, the fact that she scrimped, had no debt, pays off all her credit cards, saved up enough money to invest in this company and buy him out is just such an amazing example for everybody.”  Mark Cuban
Jump IN!
Right Click Here to Download the MP3

THE DEAL: No Deal!

Session 45 is sponsored by:

If you are looking to take your business to the next level, then automating your sales and marketing is essential, and NO ONE does that better than Infusionsoft.  Click HERE for a Free Demo

 

Click here to send this post out as a Tweet>>>>>>>>>>>>>>>>>

subscribe Itunes Shark Tank Podcast

Enjoy!

SlawsaIn this episode you will hear:

  • How working behind the scenes at NASCAR has made her a marketing workhorse
  • Julie has never paid a slot fee, what is that and why is she exempt?
  • The number one thing that a retail buyer is looking for? (a marketing program)
  • Why Julie doesn’t like in store demos
  • Julie discusses partnership splits and best practices for ending the “business marriage”
  • Why didn’t the sharks ask better questions?  (Whhhaaaaatt?)
  • How important is a sub 4 dollar price point?
  • Where was Barbara when the food product shows up??  Bad luck Julie
  • Why a “Mr. Wonderful” deal would be the death of CPG (consumer packaged goods)
  • The right rebuttal to Mr. Wonderful’s “bus” joke
  • Plus a whole lot more…

The Shark Tank Effect:

  • 4200 stores when she filmed, over 5000 when she filmed, and added about another 1,000 at the time of our session including Winn Dixie

Shark Wisdom (Takeaways)

  • Food products are tough, Transportation, spoilage, shelf space, price, 
  • You have to rely on yourself, and take the word of others with a grain of salt
  • Everyone talks to everyone – Proof is in the numbers

Feelings about college

  • Surprisingly Julie worked hard for scholarships so she didn’t have to pay
  • Learned more in her 6 month internship than the remaining 3.5 years in school

Items we talked about during the session:

Books that Julie recommends:


It’s Called Work for a Reason!: Your Success Is Your Own Damn Fault

Tool that Julie would recommend to all entrepreneurs:

  • API – it’s all automated

Party online with Slawsa:

@Slawsa

shark tank

Click here to subscribe to the podcast in iTunes and leave a review.

Thank you for checking out the Shark Tank Podcast.  Hopefully you get a feel for how much I love the show and sharing this medium with fellow fans.  PLEASE HELP SPREAD THE WORD! (Seriously, tell 5 people before the end of the day)

Also “LIKE” us on Facebook on the right side of your screen!

If you have any suggestions don’t hesitate to drop me a line via the voicemail button, email (TJ {AT} Sharktankpodcast {DOT} net), or twitter.

Until Next Time…Bu-Bye!

TJ

 

Share and Enjoy

Categorized Under

No Deal Season 5 Slider

Post tags

  • Norm Bour

    One of the BEST of the alumni interviews. She is sharp and destined for success and TJ does a great job getting good ideas and guidance from Julie. a MUST listen to episode.

    • http://sharktankpodcast.net/ TJ Hale

      Hey Norm, thanks for stopping by and i am glad you enjoyed the session with Julie. I liked her on the show, but I LOVED her on the podcast. She should be producing tutorials for small business people.

  • R. Betts

    I don’t know why some of these people don’t get deals. If I remember the episode correct, wasn’t she the one who wasn’t going to take an income to put profits into the company’s growth AND she assumed the responsibility to buy out her partner? That’s pretty ballsy for someone her age if you ask me. Maybe that was someone else. Her linkedin profile shows mensa so she’s obviously as bright as she sounds in this interview. I wish Barbara or that guest shark who did the deal with Johnny was in the room. Babs could have offered something of value that the other sharks couldn’t but think she’ll do just fine on her own. Great interview and great entrepreneur, TJ!

    • http://sharktankpodcast.net/ TJ Hale

      Hey Rita, appreciate you chiming in as I know the “treps” read these posts.

      You were right she was the one who did that, AND wasn’t including that in her negotiation with the sharks but electing to pay it off herself, AND has made other incredible sacrifices some of too personal a nature to discuss on the show.

      Babs Lol

      I agree Julie will be fine on her own, but I know you are not alone in scratching your head as to why the sharks passed her over.

      Thanks for listening Rita – glad to have you in the audience!

      • R. Betts

        Wow…I never post anything as comments because I never think I’ll get a response. Might have to do this more often. :)

        • http://sharktankpodcast.net/ TJ Hale

          Ha! You may not know that one of the reasons I started the podcast was because I ran out of people to talk to about Shark Tank. Let em fly!

  • Pingback: eBay Life Blog » Have You Tried Slawsa?

  • Pingback: Turning a hobby into a million-dollar business w/ The Smart Baker! | Shark Tank Podcast

Welcome!

Headshot sidebar 140x140I'm TJ.  Shark Tank is the best show on T.V. & a great way for entrepreneurs to gain valuable insight from successful sharks.  I take the experience to the next level with SHARK TANK PODCAST! Read more...

As Featured in:

Business Insider Shark Tank Podcast

Washington Post Shark Tank Podcast

Listen To Shark Tank Podcast

Follow Shark Tank Podcast

097886-black-inlay-steel-square-icon-social-media-logos-facebook-logo-square 097958-black-inlay-steel-square-icon-social-media-logos-twitter-logo-square 097908-black-inlay-steel-square-icon-social-media-logos-linkedin-logo-square2 instagram-icon

Categories

Email